Mcdonalds Will Celebrate Lunar New Year in the Metaverse: McDonalds is jumping into the metaverse. On Monday, the fast-food chain announced that it would collaborate with Opening Ceremony’s co-founder, Humberto Leon, to design an immersive experience for the Lunar New Year celebrations in the metaverse.
“McDonald’s Hall of Zodiacs: 2022 Lunar New Year with Humberto Leon,” features what the company says is a “one-of-a-kind collection of zodiac animal designs.”
First and foremost, it’s the burger chain’s newest advertising push in the metaverse, a socially oriented third-person virtual reality. This is the company’s most extensive online marketing campaign to date, and it coincides with the Lunar New Year celebrations.
AltspaceVR and Spacial, two virtual reality social platforms, will host The Hall of Zodiacs till February 15th. There’s a gallery displaying Leon’s art, and based on your birth date and zodiac sign, you can get some insight into your upcoming year with a horoscope reading.
Content developer and feng shui specialist Cliff Tan also provided guidance for the exhibition’s interior design. McDonald’s teamed together with multiethnic ad firm IW Group for this promotion. Leon added in a statement that the Lunar New Year is not just a time to celebrate with loved ones but also presents Asian Americans with an ideal opportunity to spread awareness of their heritage in the neighbourhoods where they live.
McDonalds and Leon collaborated on a TV commercial in which he discusses his own cultural background, namely the celebration of Lunar New Year. English, Chinese, Korean, and Vietnamese versions of the commercial broadcast on Asian news networks across the region.
Beginning on Tuesday, select McDonald’s locations in the cities of Los Angeles, New York, San Francisco, Dallas, Houston, and Atlanta will distribute red envelopes displaying Leon’s Year of the Tiger graphic.
Mcdonalds Will Celebrate Lunar New Year in the Metaverse
Metaverse Activities at McDonald’s to Celebrate the Lunar New Year
McDonald’s has created a series of metaverse experiences this Lunar New Year to celebrate the holiday with their customers. Users can experiment with new experiences thanks to VR, AR, and 3D animation. Everyone may have fun with a wide variety of activities, from virtual reality zoos to cookery competitions to traditional Chinese games like Weiqi and Mahjong.
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In addition, McDonald’s developed a 3D avatar creator so that any user could create their own unique character and travel the world. Users can also communicate with one another and share media within the app by making use of the built-in chat feature. McDonald’s has an official Lunar New Year website where you can enter the McDonald’s metaverse.
Who is Karen X Cheng?
Karen X Cheng is a digital storyteller and entrepreneur. From the media to the tech sector, she has worked on projects in a wide range of fields. She also established Karen X Inc., which develops immersive and engaging content.
Karen X. Cheng is collaborating with McDonald’s to bring forth a novel and entertaining way to observe the Lunar New Year through the medium of the metaverse. Through the McDonald’s digital world, she intends to help more people spend time with their loved ones this holiday season.
Undoubtedly a fresh approach to the winter solstice, McDonald’s Lunar New Year Metaverse Experience is a must-try. When major corporations like McDonald’s invest in developing this kind of content, it boosts public enthusiasm for the metaverse as a whole.
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By enlisting the expertise of digital storyteller Karen X Cheng, McDonald’s is bringing in the Lunar New Year in a truly unique way. McDonald’s Metaverse Experiences for the Lunar New Year provide something for everyone, whether you’re searching for a unique way to celebrate the holiday with friends & family or a fun opportunity to meet with new people.
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