With the advent of Web 3.0, Nissan has opted to extend its brand name outside the realm of automobiles. The Japanese automaker is trying to get the legal green light from the US government to release its line of downloadable virtual goods that can be used in the metaverse. To revitalize its global customer interaction strategy, Nissan is also rumored to be launching its own family of non-fungible tokens (NFTs).
Japan has been actively exploring Web3 and its aspects like crypto, the metaverse, and NFTs, thus Nissan’s decision to enter Web3 is not surprising. The automaker, which has been around since 1993, is gearing up to launch its own NFT marketplace, where customers will be able to buy, sell, and create new NFTs.
Also, Nissan plans to introduce a service that will allow for the promotion of its items in the metaverse, as well as the release of virtual versions of its clothing and vehicles. Licensed US trademark attorney Mark Kondoulis, who is well-known for his exclusive knowledge of impending Web3-related patents, recently shared a screenshot of a submission Nissan made with the United States Patent and Trademark Office (USPTO).
Nissan Files 4 New Web3 Trademarks…..
#NISSAN has filed 4 trademark applications for
▶️ INFINITI
▶️ NISMO
▶️ NISSANThe filings signal plans for
🚗Virtual Clothes + Cars
🚗Stores for Virtual Goods + NFTs
🚗NFT Marketplaces + Trading + Minting
🚗Metaverse Advertising Services#NFT #NFTCommunity #Metaverse #Web3 #Car pic.twitter.com/iG3ZVgyD5t— Mike Kondoudis (@KondoudisLaw) March 13, 2023
Just a few days after launching trials in the “Nissan Hype Lab,” the company’s official virtual store, Nissan has taken the plunge into the Web3 industry. The Nissan Japan virtual store, just released, will allow customers to browse vehicles and complete the purchase process without ever leaving the metaverse.
A virtual Nissan dealership called “Nissan Hype Lab” will be open for “research, consultation, test driving, and purchasing Nissan vehicles” in the metaverse for the next three months, the company stated last week, March 8. “At the same time, we will investigate the potential for other vehicle sales channels,” it said.
During the trial period (March 8th to June 30th), clients will be able to browse the virtual storefront “24 hours a day” from the convenience of a desktop computer or mobile device. In addition to personalising their own avatars, customers can engage with virtual sales representatives during specified business hours.
According to the press release, orders for the vehicle and completed purchase agreements can be made through this online showroom. In October of 2022, Nissan trademarked not only the Skyline, Z, and GTR, but also five other models of their popular automobiles. Trademark attorney Michael Kondoudis claimed at the time that the auto company’s papers hinted at future plans involving NFT-backed media, online NFT marketplaces, digital wallets, minting, trading, and storing software, and so on.
General Motors, a global automotive leader, has also been a busy filer in the NFT space; on February 16, it filed trademark applications for the Chevrolet and Cadillac names. In September 2022, Ford Motor Company, a prominent American automaker, filed 19 trademark applications for its various automobile brands in preparation for its entry into the realm of NFTs and the metaverse.
Multinational firms are moving through with trademark applications covering Web3, cryptocurrency, NFTs, and the metaverse despite the ongoing crypto winter and bear market. As far as we can tell, Nissan is the first Japanese automaker to launch a Web3 presence. Yet Nissan isn’t the only major automaker to do this.
In March 2022, Indian automaker Mahindra announced its entry into the NFT market with products based on the Thar, one of the company’s most recognizable SUV models. With the help of virtual offices and NFT design teams, Mercedes, Volkswagen, Toyota, Ford, and MG Motors have all taken their first tentative steps into the Web3 era.
Read More – Get Ready to Explore a New Dimension: South Korea Launches Metaverse Fund!
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